OTT stands for “Over The Top” and refers to any streaming service that delivers content over the Internet. OTT is much more targeted than other TV media sources. Ads are served to only those targeted consumers that we designate.
Additionally, we are able to provide attribution reporting that provides a true campaign ROI. At the conclusion of the campaign, we can provide data that shows the number of consumers that were served your campaign on Streaming Internet platforms and how they interacted with the campaign.